![]() Avoid any temptation to add an apostrophe to yours. This is a bad habit and will cause many errors. Some people get in the habit of adding an apostrophe anytime they need an s. The reason your does not require an apostrophe+s is because it is already a possessive word. Your’s is a result of people applying this general rule to the specific personal pronoun your. When a proper noun becomes possessive, it is necessary to add an apostrophe and an s. Are those your’s? I don’t remember if those are my pencils or not.When you see this error, you can assume the person meant to write yours. People often accidentally add an apostrophe to yours even though it isn’t necessary. When to use your’s: Your’s is never correct, so don’t ever use it. Other possessive pronouns include mine, his, hers, ours, and theirs. Your homemade bread always tastes so much better than mine.Why do you always steal my shoes? Yours are right over there!.When to use yours: Yours is a possessive pronoun which shows an object owned or possessed by you. Let’s practice a few ways you can use yours in your sentences to help you avoid making the same error. How do you know which one is your’s? (incorrect spelling – should be yours) Your’s is an incorrect way of spelling yours. It indicates that the pronoun you has ownership of something. By respecting your reader’s time and avoiding filler content, you will always make a stonger first impression.Yours is a possessive pronoun. ![]() Make a connection based on shared interests or common acquaintances. Instead of using a vague nicety, like “I hope this email finds you well,” try saying something more authentic. When I saw that you follow my company on social media, I realized that we should connect.Īll of these opening lines give a recipient context, helping him or her understand that your email isn’t SPAM.I met one of your interns, Bob Norton, at a conference he suggested that I reach out to you.I saw your tweet about the new county guidelines, and I wanted to share some best practices with you.Here are a few examples of opening lines that work: Rather than wishing people “good health,” ask whether they plan to go to a professional conference or whether they’ve read a trade-related article. You can research to find unique information about your recipients, explain how you’re connected to them, or otherwise work to establish common ground. Most sales strategists recommend personalizing emails as much as possible. Many articles, such as this one from Sales Hacker, share tips for improving response rates on cold emails. “A cold email” is another name for a professional email written to a stranger. If You’re Writing to Someone You Don’t Know That’s a great idea, and it made me think of this list of priorities we put together last May.I’ve attached the documents you requested.I’m writing to provide a few additional resources to help us come to a decision.Ask yourself, why does this message require an email, rather than a group chat or direct message? Be respectful of your coworkers’ time-only add messages of substance to an ongoing conversation. Instead, stating the purpose of your email could be a great way to begin. For example, if you’ve been in email communication with your entire team in a thread over the past fifteen days, it’s not necessary to identify yourself. In certain situations, such as writing to a close coworker or a loved one, you don’t need to be so formal. If You’re Responding to an Ongoing Thread You can’t assume that someone knows who you are from your email address alone. ![]() As you can imagine, it’s essential to identify yourself. Exchanging pleasantries and a bit of small talk can be beneficial however, the most important information must be conveyed first. In all of these email opening lines, the sender establishes a personal connection to the recipient right from the beginning.
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